Do You Know the Purpose of Your Website? 

When you first start out building your website, or talking to a website designer about building your website, it’s likely you’re going to be asked “What is the purpose of your website?” If you don’t know, it’s hard to create the website because without a purpose it’s impossible to get started. Not only that, it’s hard to use your website the right way if you don’t even know why you have it.

Do You Want a Niche Affiliate Website?

This is generally like an authority or expert website that is devoted to promoting someone else’s products or services using the code that they provide. This type of site requires the ability to place a lot of content and information on it, as well as a lead capturing service like, and it needs to be devoted specifically to the niche you want to support. It’s a lot like an authority website except it will promote other people’s products or services.

Do You Want to Sell Products or Services?

If this is the point of your website then you’ll need an eCommerce website. It will need shopping cart technology, the proper security, the right type of server capacity, and a way to pull traffic and handle leads that don’t purchase right away. Knowing up front that you want to sell products or services directly from your site will help you explain to a web designer what you need.

Do You Want to Generate Leads?

Building a lead-generating website requires a little less technology than the eCommerce site, but it still requires such things as an autoresponder, special landing pages, attractive design and keyword-rich content that is devoted to educating the audience and collecting names to market to later (usually via an autoresponder system like or

Do You Want an Authority Website?

Many experts like to establish their online presence by creating an authority website. Usually they will fill the site with articles, blog posts, and information relating to their specific niche as well as possibly a portfolio and links to other work they’ve done that establishes their expertise more fully. This website basically requires the same technology as the lead-generating site, but it will be set up in a more personal way with the expert as the center of the website.

Do You Want a Locally or Nationally Focused Website?

Another important factor in considering the purpose of your site is whether you want to attract local visitors or if it doesn’t matter. If you have a local business where all of your foot traffic will come from people passing through or who live in your city, then of course you want a locally focused site. If you have a business that can be recognized nationally such as being an author, or selling products online, then you want to focus your website nationally. There are a lot of differences to the two that need to be understood before getting started.

The makeup of your site also has many characteristics that are always important, regardless of the purpose. All need a lead capturing system with an autoresponder like, and all need to have beautiful and responsive design. But they each have their own purpose that needs to be clear when someone visits the site. Knowing your purpose will increase the marketability of your website exponentially. After reading this, do you know the purpose of your website?

Do It Yourself or Hire a Professional? Things to Consider

  You know you need a website but you’re not sure whether to build it yourself or hire a professional. You vacillate between the two on the hour. There are many online website builders that make it look easy, but is that right for your website? Commercials come on TV that offer free websites –Continue Reading

Creator or Curator?

Today there is a lot of talk about content curation and the importance of organizing the vast amounts of content available for your niche for your audience. Some people think you have to pick: creator or curator. But, the truth is, there is no reason why you should choose between content creation and content curation.Continue Reading

Creative Ways to Use Instagram

They say that a picture is worth a thousand words, and Instagram has done a wonderful job of proving that old adage. This simple app does little more than make it easy for users to share and comment on photos, yet it’s taken the world by storm. Even novice photographers have built a following, givingContinue Reading

Creating Viral Social Media Marketing Campaigns 

Word-of-mouth marketing is the most effective type of marketing that exists. That’s why having a goal of developing a viral social media marketing campaign is so important. It’s word-of-mouth marketing on fire. Once the momentum gets going, that fire will burn hotly, causing it to spread far and wide. The results of a successful viralContinue Reading

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